About Us

Following David Attenborough’s call to action for the climate and on saving our planet there’s no denying that it’s on everybody’s mind; how can we actively participate to live more conscious lifestyles? 

we’ve all heard, and probably had our opinion, about paper straws replacing the plastic ones. But who cares about the turtles? I hear you say. Well sea turtles play a super important role in our marine ecosystems but it goes much further than that. 

Unbelievable quantities of plastic in our oceans that should have never it there in the first place is causing untold harm to our marine wildlife. 

Once in the sea, plastic can’t break down properly, so unless the world takes action now plastic will dominate our oceans sooner than you think. 

If you don’t need it, don’t use it. And if you do need it be mindful of where you put it. 

We won’t get into the debate on the meat and dairy industry, or the over fishing issues and how that can help our planet. Why? Because that is a battle all in itself. 

For now, let’s spread awareness in our everyday lives on free waste living. Wear one of our t-shirts to spark a conversation in the street, at a family lunch or even during work. Let’s be vocal on how we are destroying our planet with waste. Let’s show the world that it’s cool not to be cruel. 

Let’s swap tips and share ideas! Use our internet platforms to keep this momentum going. Let’s make this change happen now. 

It’s not entirely possible for everyone to be 100% waste free but we owe it to the planet to try our best. 

We don’t need a handful of people doing waste free living perfectly. We need millions of people doing it imperfectly, but trying.